The populace of New Jersey were in a fury about a recent planned billboard advert by Dove deodorant which called the Garden State the armpit of America. Dove’s intention for the advert was to show that armpits should be considered beautiful. On Facebook the people of New Jersey stated that they thought Doves new advert ‘stank’.
The proposed billboards, which were to be erected in July, had the planned tagline of – “Dear New Jersey, when people call you ‘The Armpit of America,’ take it as a compliment. Sincerely, Dove.”
The row has provided Dove with much advertising, not all of it good, but certainly bringing their product to global public notice, even if some of us are still giggling. Dove has pledged the billboard space allocated for Dove’s NJ advert to charity instead, so all’s well that ends well I guess.Sharing information is key – USA News in UK. Social Commerce and Social Media Management playing a big part. Suaju Ltd